Pay Per Click Management
PPC (Pay Per Click) is a form of search engine marketing where advertisers create ad campaigns and select keywords (search terms) in which the ads will be displayed for. When a visitor searches for a relevant term the advertisement appears in the search engines’ “sponsored” results.
When the searcher clicks on your advertisement, they will be directed to a web-page of your choosing. The advertiser pays for each click-thru (lead) to their website.
The CPC (cost per click) varies on the demand of the search term. Pay Per Click is a great alternative to SEO (search engine optimization), or can be used in conjunction with SEO to maximize leads. Unlike SEO, PPC is beneficial because:
Any search term is guaranteed!
For optimal conversion, ads can be filtered by geographic location
Results can be achieved immediately. Unlike SEO (which can take months to see results), with PPC, we can have your advertisement listed on the 1st page of the search engines within an hour! This is great for seasonal or time dependent promotions. Also, PPC is a great way to achieve website traffic until SEO results begin.
PPC is also beneficial for websites which cannot achieve organic rankings. Some websites have little or no content, or are created in technologies that are not compliant with the search engines such as Flash or framesets (which search engines cannot read).
Finally, some search terms are too competitive to achieve optimal rankings (such as the keyword “jobs” (which has almost 1 BILLION results on Google). This key word is just too competitive for any company (other Monster.com or Career Builder) to achieve top ranking for! However, PPC can achieve top rankings for keywords that are too competitive.
How we can help
Mango Bay Internet offers the following service to ensure the optimal success with PPC advertising:
Keyword Research – This is the most important step. We work with you to identify the appropriate key terms your audience will be using to find your products and/or services on the Internet. Mango Bay Internet will then research these key terms using our various resources which provide the current search volume and competition. We will then provide a targeted list of keywords we recommend to incorporate into the PPC campaign.
Ad Creation – Our marketing team will create strategic advertisements to entice targeted consumers to click on your ad.
Budget Analysis – We will monitor and tweak (if necessary) your campaign on a daily basis for optimal success.
Geographic Targeting – We test and ensure that your ads are only being displayed in the appropriate markets. We can target geographically from entire continents to the smallest towns.
Day/Time Targeting – We will setup your campaigns for optimal conversion. This involves targeting your ads to display on certain days of the week or eve certain hours of the day. Example: A company like Office Max may run their ads during the day from 9 a.m. to 5 p.m. to ensure their target audience, Office Managers, will find their ad.
Website Analytics – Using our website analytics, we will track all the visitors to your web site. We will identify which keywords they used to find your site, which pages they are viewing and much more. We monitor these analytics on a daily basis and make adjustments to the campaign to ensure optimal conversion.
Monthly Reports and Analysis – We will meet with you on a monthly basis to keep you update on the progress of the campaign. During this meeting we will review the current analytics and provide you with our professional recommendations on how to improve the campaign, if needed.
Dedicated Project Manager – You will be assigned a dedicated project manager who will be managing campaign on a daily basis and is available to answer any questions or concerns you may have.
Website Usability Review – We will analyze the usability of your website to ensure optimal conversions. We will make our recommendations on how to entice visitors to call or contact you.
Conversion Tracking – With our website analytics, we can monitor and track conversions. We analyze this data to make any modifications to the campaign if necessary.
To learn about our PPC management services or for a free consultation, please call us at 1-888-35MANGO.