5 Basic Sections That Every Website Needs

When building or redesigning your website, it’s easy to get bogged down thinking about all of the bells and whistles that a website can offer. While exciting design elements and dynamic content are important, making sure that you start with these five basics will ensure that your website is effective and engaging while you continue to build out your online presence.

Set the Stage with Your Home Page

Visitors who click on your URL will be directed straight to your home page. You want to make sure to give a good impression. Address your visitor’s important questions here. Including what services or products your business provides and what makes your business unique among competing businesses.

Make Your “About Us” Section Count

Potential customers click on the About Us section to learn more about the people and history that make your business trustworthy and reputable. Include details about your founders, leadership, and the story of your company’s beginnings.

Products and Services are Your Bread and Butter

Be sure to get into the details of each and every product and service you offer. This will benefit your website from an SEO standpoint, and it will also educate your readers about the specific offerings they can expect from you.

Don’t Hide Your Contact Info

Your “Contact Us” page should be in plain sight. Any visitors who would like to call or email your business should be do so without expending much effort. Keep this page short and sweet, and thank your visitors for showing an interest in you!

Inbound Marketing: Calls to Action and Content Offers

Consult with a web design and marketing firm with experience implementing inbound marketing campaigns to help capture your visitor’s information. Offer them more content that will engage them with your business, and will endeavor to turn visitors into customers.

Call one of our web design professionals today to make sure your existing website contains the five elements it needs to be effective, and make plans to redesign your site so that these basic components are as strong as possible.

Using Social Media to Generate Meaningful Conversations with Customers

A decade ago, in order to reach customers, you had to wait for the phone to ring. Today, you can proactively speak with customers, and potential customers, online, using your social media platforms. Smart use of social media can generate business in ways you never imagined.

Search for Your Customers

Each day, hundreds of millions of people take to Twitter, Facebook, Instagram, and other platforms to ask questions, make recommendations, complain, rave, and comment. A social media user may not post directly to your Facebook page or tweet at you, but there may be references to your product in various Tweets and posts on a regular basis. Search for your brands regularly in an effort to answer questions, thank people for their comments, or address concerns. Savvy users will also search on terms related to their brands in an effort to speak directly to customers who might now know of their company, but may benefit from their products or services.

Images are Everything

It may sound obvious to seasoned social media users, but many new or infrequent users of social media don’t realize just how impactful pictures can be in social media posts. If you’re tweeting about a promotion or posting on Facebook about new products or services, include a vibrant image in order to attract more viewers.

Make an Offer

Give customers a reason to follow you on social media by posting or Tweeting about special offers, deals, and promotions. You might even want to post about these special deals on a regular basis, say, every Wednesday, so that your customers know to flock to your social media profile that day. Best of all, you may find that your customers begin to recommend that their friends follow you.

Remember Demographics

You can’t reach your target customers if you’re not posting on the platforms they visit most frequently. Are you products geared toward a younger audience? Make sure your presence on Instagram and Snapchat is robust. Are your services offered to other businesses? Twitter is a great place for you to begin. Do you have family friendly offerings? Facebook is a great place to reach parents of young children.

Offer Related Content

Your customers are interested in your product, but they’re also interested in a range of topics, and you can tap into those interests. Are you a company that offers tutoring services after school? Then post about family friendly activities in your area, link to articles of interest to parents and kids, and produce family-oriented blog content. You’ll become a resource for your target audience.

When speaking with web design firms in order to redesign your website and bulk up your social media efforts, be sure to ask questions and make sure the firm you choose has expertise with a variety of social media platforms and strategies. With the help of an expert, you’ll expand your presence in no time!

SEO Made Simple: 3 Ways to Improve Your Google Ranking

When a customer searches for the services and products that your company provides on Google, is your company likely to come up as one of the top results? If not, you may be losing out on a vast number of customers simply because your search engine optimization (SEO) strategy is lacking. Hiring a web design firm with experience in SEO will help you to improve your ranking.

1. When it comes to keywords, think smart.

Let’s say that your company sells handmade, wooden toys. Using the keyword “toys” is unlikely to set you apart from other toymakers. But when a customer searches for “wooden toys”, “handmade toys”, or “handmade wooden toys”, they may be more likely to find you. Think about exactly what makes your company stand out. If you have an emphasis on Montessori-based learning toys, include that in your keywords. If your toys are eco-friendly, make sure to use the phrase “eco-friendly toys” in your SEO strategy. Parents, grandparents, and schools, who want exactly what you sell, will more easily find you when you get specific.

2. Structure your site’s navigation appropriately.

Your site’s navigation is a key determining factor in your ranking on search engines. The more frequently you link to a certain page on your website from other pages on your website, the more importance that page is assigned by search engines. Make sure to speak with a web design firm to make sure this is done in a professional manner that engages the customer.

3. Speed matters.

How quickly does your website load? Does it take a few seconds for the home page to come up? How about the speed when navigating from page to page? If your site loads slowly, the slow speed will affect your site’s search engine ranking. Additionally, it will cost you customers. Visitors are likely to abandon a site quickly if the pages don’t load in enough time to keep them interested.

Consult with a professional web design firm to determine where your website is succeeding in terms of its SEO, and where it is failing. One of our design professionals can help to redesign your site so that potential customers are more likely to reach you and engage with your business.

Inbound Marketing: What is It? And How Can It Generate New Business for You?

Maybe you’ve heard the term discussed at conferences, mentioned in blog posts, or brought up by sales and marketing professionals. Many business owners are aware that inbound marketing is now the gold standard in new business development, but have yet to discover what it truly means and what it can do for their company.

Inbound marketing is a model which puts you, the business owner, in the driver’s seat. When generating high quality online content, you will attract new visitors to your website, and convert those visitors into customers. You’ll find yourself in the powerful position of learning about your customer base. By creating content that you know will appeal to your target audience. You’ll watch new customers come back to your site, and your business, again and again.

The First Step

In any inbound marketing campaign is thinking about the demographics and interests of the customers you want to attract. Then, generate interactions with those customers by publishing blog posts that are relevant to their interests. Engage with them on social media. Optimize your website so that it becomes a destination for your customers, and incorporating SEO into your web strategy.

The Second Step

Turn visitors to your website into real leads by gathering their contact information. Make it worthwhile for visitors to share their information with you by offering them content in exchange. Whitepapers, ebooks, and webinars are just a few of the informative and engaging products you can offer in order to capture your visitors’ info.

The Fhird Step

You’ll want to take is to use your leads’ information to turn them into customers. Using a Customer Relationship Management (CRM) system, you can make sure that you keep track of key info about your leads that will allow you to tailor your marketing approach to them, using emailed content that is useful to them and underscores just how productive your potential business relationship could be.

The Fourth Step

Ensure that your customers continue to feel valued and understood, even after they’ve purchased your products or services. Continue to present them with content that speaks to them, and engage with them online in a way that reminds them of the value of your relationship with them.

An inbound marketing campaign might seem like quite the undertaking, but an agency with expertise in inbound marketing can help you to take on this challenge and reap the rewards.  If you’re interested to see how Inbound Marketing can grow you business, contact us for a free consultation.