Why Create a Personalized Experience on Your Website?

The experience most web visitors have in 2017 is vastly different from the one they had even two years ago. People browsing the web are used to a personalized experience, tailored to their interests, search history, or demographics. Visitors to your website are used to seeing content that speaks to their specific needs or addresses their concerns. A personalized experience for each visitor is an important way to keep up with peoples’ subconscious expectations of what the internet has to offer, and it can reap real results.

How You’ll Benefit From Personalizing Your Visitors’ Experience:

Conversation rates will increase.

By personalizing users experience on your site, you’ll be able to target the right audience for your products and services. This will attract prospective customers who are truly in the market for what you have to offer. Data bears this up, as 74% of marketers say that their customer engagement has seen a boost as a result of personalization.

Revenue will receive a boost.

When you target the visitors who have a real interest in your products and services. You’ll turn those visitors into actual leads, you’ll see an increase in sales. Again, evidence backs up this assertation. Marketers have seen an increase averaging at a 20% increase in sales after using targeted personalization.

User retention increases.

A targeted, personalized experience will yield more return visits to your website, and will increase the chances that your customer base becomes more loyal and may even share your content or recommend your business to others.

Speak with your web design firm about personalizing your website. To target the right customers, turn visitors into leads, leads into sales, sales into repeat business and a reputation boost. An experienced web designer can discuss dynamic content, email follow-up, and tracking users’ journeys across your site.

Are You Using the Right Channels to Distribute Your Content?

Writing great content is a key strategy when you’re looking to attract visitors to your website. Making sure that your content gets to your customers, using the right channels of distribution, is just as important. What’s the use in creating valuable content if you’re not reaching your customers and targeting that content toward them?

Identify Buyer Personas

Your first step when deciding which channels to use, is to identify your buyer personas. If you’re selling manufacturing equipment, your target buyer personas might be facilities or operations managers, engineers, or procurement professionals. If you’re marketing a line of fitness apparel. Your buyer personas may include online retailers, health and fitness clubs, and consumers in the demographic who might be most interested in your product’s design, style, and function. Once you’ve identified your key buyer personas, you can speak with your web design firm. One, ideally, that specializes in inbound marketing, to determine which channels are likely to reach people your buyer personas.

Understand Distribution Channels

Next, you’ll want to understand the three different types of distribution channels, to make choices regarding which channels to use. Owned media is the media your brand is in control of, including your website, blog, and social media accounts. These media target your existing customers and followers. It should be a key part of your content distribution strategy. Paid media is promoted content on sites such as Facebook, Twitter, and LinkedIn. Paid media also includes pay per click and display ads on search engines and other websites. Earned media includes shares and mentions of your social media and blog posts, reviews, recommendations and content mentioned on 3rd party sites. In order to “earn” this type of media, you must create compelling content, build a stellar SEO strategy, and engage with your customers via social media.

Utilize Experts

Your web design firm can help to develop content and strategies necessary to distribute through the channels that make the most sense for your company. Analyzing your customer base, creating unique content, and targeting current and potential customers, should be the cornerstones of your plan to build your customer base.

Look for a web design firm with an understanding of SEO and inbound marketing. Hiring a creative team with expertise in building dynamic new content, you’ll be well on your way to developing your business online.