Content Marketing and the Question of Quantity Versus Quality

Every time a business starts a new blog, creates a new social media profile, or begins to redesign their site, they ask themselves an age-old question. Do I focus on quantity or quality? When it comes to your online presence, you may not need to choose. In fact, we recommend that you incorporate quantity and quality into your strategy.

Why focus on quality?

  • These days, readers’ attention is difficult to grab. Producing quality content means targeting your potential customers’ specific questions and interests, and putting information out there which provides real value.
  • Google cares about quality. Google monitors what your users do when they visit your site. Are they reading content all the way to the end? If not, your page may rank lower.
  • A high-quality blog post can be an excellent way of boosting your social media marketing. Do you make several excellent points in one post? Are there a variety of pieces of quality information in this post? Then take each individual point and use it to create one great tweet, FB post, or update on LinkedIn.

Why focus on quantity?

  • Think about the blogs, websites, and social media profiles you frequent. What has caused you to prioritize those sites and profiles? If a business is putting out frequent, consistent material, their output is more likely to catch and sustain the attention of its readers.
  • Focusing on quantity allows you to experiment. If you use a small amount of resources to touch upon a certain topic without delving into it too deeply, you can easily determine how much interest that topic generates without spending too many resources. Then, use your resources to create quality posts on the topics that do generate interest.
  • Look at the numbers. Hubspot has found that there is a direct correlation between the frequency of material produced and the results seen as a result of one’s marketing efforts.

If you’re not sure how to incorporate both quantity and quality into your inbound marketing strategy, talk with an inbound marketing expert at your web design firm about maintaining a balance.

Inbound Marketing 101: Crafting Quality Content that Attracts Visitors

For many companies, creating content for their websites and blogs can appear to be the most difficult and time-consuming part of developing an inbound marketing campaign. But creating quality content is really fairly simple: keep your audience in mind.

Target your audience.

Who is your key audience? What topics are they interested in? How much time do they have to read your content? Are they missing key information they need to make decisions? Tailor your content for your audience, and you’ll begin to see an uptick in visitors to your site. Not only that, you’ll know that these are visitors who are precisely the prospective customers you’re honing in on.

Engage, engage, engage.

Make your content pop by throwing in a bit of humor in every paragraph. Not exactly a comedian? Tell anecdotes that will draw the reader in. Make every sentence relatable, because there’s another human being reading your work.

Zoom in on the personalities and lived experiences of your audience.

What are the trends that your audience is attracted to? What do they read besides your site? What did they do last Saturday afternoon? Knowing a few key facts about your audience will help you to speak about their experiences.

Get to the point.

Do not spend three paragraphs introducing your key point. State it up front. Many web visitors read the first few sentences of a blog post, and then skim the rest. Make your intro short and noteworthy, and take care to ensure that the body of your content is easy to read.

Establish trust.

Blog often. Post on social media several times each week. Become a presence your readers rely on and begin to trust for entertaining content and useful information, and they’ll begin to head to your site without prompting.

Speak with your web design firm about your upcoming inbound marketing campaign, and find out what their content creation strategy is. Collaborate with them by talking about who your audience is, and you’ll be well on your way to coming up with engaging, dynamic content together.