B2B vs. B2C Content Marketing: What’s the Difference?

Understanding your customers is the key to great marketing.

One of the first steps a company must take when they are redesigning their website, launching a social media campaign, or exploring inbound marketing efforts. Is to identify what tactics work for a B2B versus a B2C company. In order to make sure that their customers are being reached using the proper channels and the right content.

What is B2B marketing?

B2B is short for business to business. Business to business marketing occurs when a company’s products and services are designed for other businesses instead of individual consumers. The company needs to market directly to other businesses, which means that their methods of marketing their business will differ from B2C content marketing.

What is B2C marketing?

B2C is short for business to consumer. Business to consumer marketing occurs when a business provides products and services to individual consumers. Such as grocery items, clothing and accessories, or dining experiences. In addition, services such as home organization, house repairs, or job search consultation. These businesses must communicate directly with end users, who might find their products and services online or in store.

Why is it important for your web design, social media, and inbound marketing experts to understand the unique needs of a B2B campaign versus a B2C campaign?

B2B and B2C websites will differ greatly from one another. B2B companies might provide comprehensive user guides and intensive product details on their websites. B2C companies may be communicating products to customers who may not need to understand the ins and outs of the industry and manufacturing. Or about a product’s specific applications.

On social media, approaches between the two types of companies may differ.

Giveaways, contests, and ads directed to the general public may work well for B2C companies. While targeted, industry-specific information may be more appropriate for B2B customers. Inbound marketing efforts will often look very different for a B2B versus a B2C company, their buyer personas vary greatly.

Ask the professionals working on your website, social media efforts, and inbound marketing campaign to discuss your unique needs as either a B2B or B2C company. An expert will be able to talk with you about how to best tailor your marketing efforts to your customer base.

How an SEO Analysis Could Benefit Your Company

For many companies, the term “search engine optimization” (SEO) is a nagging reminder of the work they need to do to develop a more effective website. Hiring an SEO professional can simplify this process for you, as an expert can deliver an SEO analysis and create a strategy around SEO that will bring your site up to speed.

An SEO analysis is an assessment of your website’s SEO strategy. There are several platforms that can monitor traffic and decipher how your visitors are engaging and interacting with your site. Comprehensive SEO analysis will dig a bit more deeply into your site’s metrics. Taking a close look at your site’s backlink portfolio and code. This allows your SEO strategists to determine what is working on your site and what requires attention.

An SEO analysis can provide a variety of opportunities to boost your website’s performance. During an SEO analysis, you can:

  • Analyze keyword-driven content to see how it has impacted your traffic.
  • Zoom in on written content to determine its effect on your keyword rankings.
  • Take a closer look at load speed and decide whether adjustments must be made.
  • Do the important work of examining conversion rate optimization.
  • Examine your backlinks and how they’ve helped your website’s page authorities.

While you may be using analytics tools to look at the numbers for yourself, an SEO professional can take those numbers and interpret them in order to help you to devise an SEO strategy. This can be the most challenging part. Allow an expert to take you from analysis to strategy in order to begin building a more robust, effective site for your business.