B2B vs. B2C Content Marketing: What’s the Difference?

Understanding your customers is the key to great marketing. One of the first steps a company must take when they are redesigning their website, launching a social media campaign, or exploring inbound marketing efforts, is to identify what tactics work for a B2B company versus a B2C company, in an effort to make sure that […]

Developing Your Content Marketing Strategy: A How-to For the Business-to-Business Crowd

Do you have a lot to say to your potential customers? Blog posts, web content, and social media posts just waiting to be written? Before you begin putting your products or services into words, take a moment to strategize around the distribution and targeting of your content. Define your target audiences. Your goal is to […]

Why Create a Personalized Experience on Your Website?

The experience that most web visitors have in 2017 is vastly different from the one they had ten, five, or even two years ago. Most people browsing the internet are accustomed to a personalized experience that is tailored to their particular interests, their search history, or their demographics. Whether they realize it or not, visitors […]

Why Updated Equipment Matters

Why Updated Equipment Matters As technology progresses, it is imperative to keep your computer/network equipment updated. This includes both physically updating your servers, computers, routers, switches, and cabling, as well as patching these devices. It is important to physically upgrade equipment because the electronic parts within these devices usually have a lifespan. Depending on the […]

Understanding Spam Email

There are many factors that contribute to how much spam email you will receive. This is some advice and tips, to help limit those pestering emails to a minimum. The first thing to consider is how many email accounts you have. The more email accounts you have, the more likely you are to receive spam […]

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Microsoft Pulls December Windows Update for Outlook 2010

If you have recently installed Windows Update KB3114409, you may be having some issues. This update has since been pulled by Microsoft, however, it may apply to some users if they downloaded the update before it was pulled.  This update applies to computers that have Outlook 2010 installed on them. After the installation of this update, […]