How an SEO Analysis Could Benefit Your Company

For many companies, the term “search engine optimization” (SEO) is a nagging reminder of the work they need to do to develop a more effective website. Hiring an SEO professional can simplify this process for you, as an expert can deliver an SEO analysis and create a strategy around SEO that will bring your site up to speed.

An SEO analysis is an assessment of your website’s SEO strategy. There are several platforms that can monitor traffic and decipher how your visitors are engaging and interacting with your site. Comprehensive SEO analysis will dig a bit more deeply into your site’s metrics. Taking a close look at your site’s backlink portfolio and code. This allows your SEO strategists to determine what is working on your site and what requires attention.

An SEO analysis can provide a variety of opportunities to boost your website’s performance. During an SEO analysis, you can:

  • Analyze keyword-driven content to see how it has impacted your traffic.
  • Zoom in on written content to determine its effect on your keyword rankings.
  • Take a closer look at load speed and decide whether adjustments must be made.
  • Do the important work of examining conversion rate optimization.
  • Examine your backlinks and how they’ve helped your website’s page authorities.

While you may be using analytics tools to look at the numbers for yourself, an SEO professional can take those numbers and interpret them in order to help you to devise an SEO strategy. This can be the most challenging part. Allow an expert to take you from analysis to strategy in order to begin building a more robust, effective site for your business.

Why Your Company Should Use Google Analytics

Analytics

Do you want to know more about your customers? Do you wish that you could track visitor activity on your website and see demographic info using easy to read reports? Google Analytics provides a streamlined service that delivers the information you need to direct your web presence toward your target audience.

It’s simple to use, and free

Consult with your web design firm about setting up Google Analytics for your site, and you’ll soon find yourself perusing Google’s breakdown of your visitors, their demographic info, and the pages they’ve spent time on. It’s a free tool that you’ll actually enjoy using.

You’ll learn about your customers

Google Analytics provides an essential look into the demographic information and behaviors of your customers. You’ll be able to pinpoint the city and state each visitor is viewing your site from. Where they linked from, and which pages they visited on your site. This will help you to analyze the customers you’re reaching.

Customized reports

Do you want to see all of the information available about your website visitors, or just a few key pieces of info? Google Analytics allows your team to choose custom reports that deliver exactly what you’re looking for.

Visitor tracking in real time

In addition to harnessing key demographic info about your visitors, you’ll also be able to see which pages visitors are looking at, when they’re visiting, and how long they’re staying on your site for easy integration. Your web design team can use Google Analytics to work with data from Google Adwords and Google Search Console. You’ll be able to access Analytics from an of your devices. Talk to your web design firm today about how it uses Google Analytics to analyze customer info and use it to improve your companies web presence.