How an SEO Analysis Could Benefit Your Company

For many companies, the term “search engine optimization” (SEO) is a nagging reminder of the work they need to do to develop a more effective website. Hiring an SEO professional can simplify this process for you, as an expert can deliver an SEO analysis and create a strategy around SEO that will bring your site up to speed.

An SEO analysis is an assessment of your website’s SEO strategy. There are several platforms that can monitor traffic and decipher how your visitors are engaging and interacting with your site. Comprehensive SEO analysis will dig a bit more deeply into your site’s metrics. Taking a close look at your site’s backlink portfolio and code. This allows your SEO strategists to determine what is working on your site and what requires attention.

An SEO analysis can provide a variety of opportunities to boost your website’s performance. During an SEO analysis, you can:

  • Analyze keyword-driven content to see how it has impacted your traffic.
  • Zoom in on written content to determine its effect on your keyword rankings.
  • Take a closer look at load speed and decide whether adjustments must be made.
  • Do the important work of examining conversion rate optimization.
  • Examine your backlinks and how they’ve helped your website’s page authorities.

While you may be using analytics tools to look at the numbers for yourself, an SEO professional can take those numbers and interpret them in order to help you to devise an SEO strategy. This can be the most challenging part. Allow an expert to take you from analysis to strategy in order to begin building a more robust, effective site for your business.

How Scannable is Your Website?

Unless a reader is sitting down with their Kindle app or a piece of long form journalism, most web visitors are unlikely to spend more than a few minutes on a web page. Many of them scan content, picking out only key words and phrases. Making sure that your content is scannable will ensure that readers absorb the most important info, and click through your site to read further.

What are the most important elements of scannable content?

  • Brief sentences and paragraphs.
  • A short and informative headline that lets the reader know what to expect.
  • A piece that begins with your conclusion, and extrapolates from there.
  • Bold text for emphasis.
  • Bullet-pointed lists, like this one, when more than three points may be made on a topic.
  • Links to relevant content.
  • Clear understandable language.
  • One main idea per paragraph.
  • Use the active voice instead of the passive voice.
  • Use a casual, conversational style.

What do you need to avoid when assembling scannable content?

  • Distractions, like hard-to-dismiss pop-ups or crowded page graphics and content.
  • Long sentences and dense paragraphs.
  • Overly formal phrasing.
  • Unstructured content that is difficult to follow.

If you don’t have an experienced content writer on your team, speak with your web design company about creating content that is easily scannable and put forth your most important information. Great content turns visitors into customers!

Myths and Facts: Does Your Social Media Presence Really Affect Your SEO?

You, and your competitors, are all making an effort to boost your SEO. There is quite a bit of conflicting advice out there as exactly how to energize SEO by using social media. How do you know whether your efforts are making a difference? Simply put, social media efforts can boost SEO, but the link between social and SEO is not always direct. Read on as we discuss three myths on social media and its impact on SEO.

Myth:

Social media posts are treated like individual web pages by Google.

Fact:

While each individual tweet and Facebook post your company publishes are, in fact, treated like individual web pages by Google. These pages do not normally work to increase the ranking of your website on Google. However, they do come up in searches. If you want increased your businesses visibility, you can achieve that by tweeting and posting content that mentions your company’s name along with SEO keywords that will lead potential customers to your business.

Myth:

When your social media posts are shared, this can lead to improved SEO.

Fact:

The key here lies in links. When multiple people share your social media content, that improves its likelihood of being linked to by bloggers and journalists. Those links are going to have a real impact on your SEO.

Myth:

Social media facilitates global connections, but my business serves only the local community.

Fact:

Yes, social media is a powerful tool that unites people and organizations around the world. But increasingly, people are using social media to find out what’s going on in their local communities. Use social media to reach customers by posting about events your business is involved in and interacting with other local businesses online. These posts and interactions build your social media authority on a local level, which matters to search engine rankings.

The relationship between social media and SEO isn’t black and white. Your company’s social media efforts should be tailored to your specific audience and needs. Contact an expert in inbound marketing, social media, and SEO in order to impact your reach with as many tools as possible.

SEO Made Simple: 3 Ways to Improve Your Google Ranking

When a customer searches for the services and products that your company provides on Google, is your company likely to come up as one of the top results? If not, you may be losing out on a vast number of customers simply because your search engine optimization (SEO) strategy is lacking. Hiring a web design firm with experience in SEO will help you to improve your ranking.

1. When it comes to keywords, think smart.

Let’s say that your company sells handmade, wooden toys. Using the keyword “toys” is unlikely to set you apart from other toymakers. But when a customer searches for “wooden toys”, “handmade toys”, or “handmade wooden toys”, they may be more likely to find you. Think about exactly what makes your company stand out. If you have an emphasis on Montessori-based learning toys, include that in your keywords. If your toys are eco-friendly, make sure to use the phrase “eco-friendly toys” in your SEO strategy. Parents, grandparents, and schools, who want exactly what you sell, will more easily find you when you get specific.

2. Structure your site’s navigation appropriately.

Your site’s navigation is a key determining factor in your ranking on search engines. The more frequently you link to a certain page on your website from other pages on your website, the more importance that page is assigned by search engines. Make sure to speak with a web design firm to make sure this is done in a professional manner that engages the customer.

3. Speed matters.

How quickly does your website load? Does it take a few seconds for the home page to come up? How about the speed when navigating from page to page? If your site loads slowly, the slow speed will affect your site’s search engine ranking. Additionally, it will cost you customers. Visitors are likely to abandon a site quickly if the pages don’t load in enough time to keep them interested.

Consult with a professional web design firm to determine where your website is succeeding in terms of its SEO, and where it is failing. One of our design professionals can help to redesign your site so that potential customers are more likely to reach you and engage with your business.

Content is King (and always will be)

Search Engine Optimization is the strategic process of engineering a web-page to achieve high results in the search engines such as Google, Yahoo and Bing.  There are many factors that search engine algorithms take into consideration when ranking a website.  But let’s go back to the basics.

One of the main SEO factors is your website content; Ensure your content is well written and informative.  Search engines cannot rank your website properly if they don’t know what it’s about.

A website should not only be a sales pitch but it should educate your visitors.  Search engines are continually improving their algorithms to deliver the most relevant content to the searcher.  Be sure each webpage has a unique and descriptive title and the content is relevant.  A good goal is 250 words per web-page.  And don’t try to encompass several different ideas or subjects on the same page, that will decrease your “keyword density”.  We recommend optimizing one key-phrase or search term for each web-page.

Need help writing your website content?  We make it easy!  Mango Bay Internet has a team of professional copywriters that will write your website content.  We will simply schedule a meeting and ask some initial questions about your company, products and services, we’ll record the conversation and then our copywriters will do the rest!

For more information about Search Engine Optimization, or to speak with an SEO specialist, contact us at (216) 335-9255.