The experience most web visitors have in 2017 is vastly different from the one they had even two years ago. People browsing the web are used to a personalized experience, tailored to their interests, search history, or demographics. Visitors to your website are used to seeing content that speaks to their specific needs or addresses their concerns. A personalized experience for each visitor is an important way to keep up with peoples’ subconscious expectations of what the internet has to offer, and it can reap real results.
How You’ll Benefit From Personalizing Your Visitors’ Experience:
Conversation rates will increase.
By personalizing users experience on your site, you’ll be able to target the right audience for your products and services. This will attract prospective customers who are truly in the market for what you have to offer. Data bears this up, as 74% of marketers say that their customer engagement has seen a boost as a result of personalization.
Revenue will receive a boost.
When you target the visitors who have a real interest in your products and services. You’ll turn those visitors into actual leads, you’ll see an increase in sales. Again, evidence backs up this assertation. Marketers have seen an increase averaging at a 20% increase in sales after using targeted personalization.
User retention increases.
A targeted, personalized experience will yield more return visits to your website, and will increase the chances that your customer base becomes more loyal and may even share your content or recommend your business to others.
Speak with your web design firm about personalizing your website. To target the right customers, turn visitors into leads, leads into sales, sales into repeat business and a reputation boost. An experienced web designer can discuss dynamic content, email follow-up, and tracking users’ journeys across your site.