How Your Website’s Design Boosts Your Conversion Rates

If your website is underperforming in terms of conversion, take a close look at your website’s design. Factors including the usability and ease of navigation, the extent to which your call-to-action stands out on the page, and the responsive design of your site, can all affect your conversion rates.

1. First, take a look at your website’s overall usability.

Is the site easy to navigate? When a customer arrives at your site, is it clear which actions to take next in order get more information or dig into an area of interest? Making sure that pages are easy to read, headings are clearly labeled, and the site loads quickly is imperative. If a user needs to labor over your website navigation to get where he wants to go, his chance of seeing your call-to-action (CTA) is reduced.

2. Look at your CTA.

Is it distinguished from the rest of your content? Putting your CTA inside a container is an essential strategy that sets its content apart. But make sure to pay attention to font hierarchy, use of white space, and the content of the CTA. You want to design your CTA in a way that it is clear that your user must act on it in order to move forward. The language you use should be clear, informative, and inspiring.

3. Have you addressed responsive design with your web design team?

Responsive design is the ability of your website to adapt depending on screen size. A responsive site will be just as easy to navigate on a small screen, as when it’s on your computer. Surely, you’ve visited sites on your phone that present you with a pop-up window that either cannot be seen in its entirety, or which contains a CTA that is obscured. Did you do the labor necessary to act upon that CTA? Probably not. This is why responsive design is a must.

Speak with your web design firm and take conversion rates into consideration when you’re redesigning your site, or giving it a bit of a facelift. Your site is there to boost your customer base, so ensuring that it is designed with that intention is essential.

What is Responsive Design and What Can It Do For Your Website?

Have you ever visited a company’s website on your phone, and found that the graphics were off-center? Was the text was difficult to read, and the navigation was nearly impossible? What about your tablet? Do some websites simply look jarring on your iPad? Are they simply less functional? Responsive website design eliminates these issues. By producing websites which adapt, to the screen on which they are viewed, and are usable regardless of what device you use. Why does your business need responsive design?

1. Mobile usage is rising.

More than half of Americans own a smartphone. That means that a great deal of website views are occurring on peoples’ mobile devices. If you’re emailing newsletters to your customers, engaging with them on social media, or promoting your content on blogs, your users are likely linking to your websites from these channels on their phones, and you want them to be greeted by a simple, responsive experience when they get there.

2. Responsive sites garner better SEO rankings.

Google recommends that websites utilize responsive design. Responsive websites provide users with a better experience, causing them to spend more time on the website in question. And when users spend more time on a particular website, visiting several of its pages, that site’s ranking improves.

3. Your customers are more likely to go where you want them to go.

Every business website has a goal: to convert potential customers into existing customers, and to reap more business from existing customers. In order for their website to be effective, it needs to be easy to use, and your users must be able to intuitively get from the home page to a call to action page or a point of contact with your sales team. Responsive design allows you to do just that, on a variety of devices.

Is your web design firm talking with you about responsive design? Ask about their approach to making your website accessible on a multitude of different types of devices in order to build a more successful site.

5 Basic Sections That Every Website Needs

When building or redesigning your website, it’s easy to get bogged down thinking about all of the bells and whistles that a website can offer. While exciting design elements and dynamic content are important, making sure that you start with these five basics will ensure that your website is effective and engaging while you continue to build out your online presence.

Set the Stage with Your Home Page

Visitors who click on your URL will be directed straight to your home page. You want to make sure to give a good impression. Address your visitor’s important questions here. Including what services or products your business provides and what makes your business unique among competing businesses.

Make Your “About Us” Section Count

Potential customers click on the About Us section to learn more about the people and history that make your business trustworthy and reputable. Include details about your founders, leadership, and the story of your company’s beginnings.

Products and Services are Your Bread and Butter

Be sure to get into the details of each and every product and service you offer. This will benefit your website from an SEO standpoint, and it will also educate your readers about the specific offerings they can expect from you.

Don’t Hide Your Contact Info

Your “Contact Us” page should be in plain sight. Any visitors who would like to call or email your business should be do so without expending much effort. Keep this page short and sweet, and thank your visitors for showing an interest in you!

Inbound Marketing: Calls to Action and Content Offers

Consult with a web design and marketing firm with experience implementing inbound marketing campaigns to help capture your visitor’s information. Offer them more content that will engage them with your business, and will endeavor to turn visitors into customers.

Call one of our web design professionals today to make sure your existing website contains the five elements it needs to be effective, and make plans to redesign your site so that these basic components are as strong as possible.

How Professional Web Design Can Solve Your Site’s Usability Issues

Are you confident that your company’s website is usable enough to attract, engage, and retain visitors? Does it allow your potential customers to access the most important information needed to establish how crucial your business is? A web design firm with expertise in usability can assess this for you. They determine key solutions that will make your website a welcoming place for potential customers.

Stay Organized

A good website design team will help you to take stock of important content, and make sure that it’s in a prominent position on your site. Your design team will also talk with you about how to efficiently route customers to the areas of your site they’ll be most interested in, so that they stay focused on your site and on the content that is most applicable to them.

Keep Content Fresh

There are a variety of ways to keep your website’s content current. Your designer will help cut down on outdated information, and make sure that up to date content takes the forefront. Additionally, blog content can help you to continuously bring new information to your users. Your web design team can provide guidance on topics and even facilitate the writing of each post.

Embrace Mobile Users

Much of your audience is reading on the go. Ensure that your site is mobile-friendly, so that it feels just as easy to navigate as your browser site. Don’t lose potential customers because they can’t access pertinent content on their smartphones!

The entire purpose of your website is to provide a place for users to easily learn about your business and access information that turns them into customers. A web design firm with experience designing business websites will understand your usability needs and can redesign your site so that you attract and retain exactly the users you need in order to grow.

5 Basic Steps for Creating a Successful Website

When used properly, your company website can be a great tool in terms of marketing efforts. When used improperly, your website can leave a negative impact upon potential customers and even drive people away. Below I will discuss some basic tips that will get you started in creating a successful website.

1. Adding the right amount of text.

Depending on your company, your website will differentiate in the amount of text needed. For example, if your business or product is uncommon, then more text may be required to explain what you are selling. On the other hand, if you are promoting a more well-known product or service such as hair styling, less text would be ideal. In many instances, including this example, more imagery (especially custom photos) could be extremely beneficial as potential customers can see real-life examples of your work.

2. Providing a comprehensible, concise message.

Within seconds of clicking on your page, your customer should be able to figure out what your company does and any action they should take. Depending on the industry, there is a 30-60% chance a visitor on your website will bounce to another page without returning. It is very unlikely for a visitor to stay on your page if they are unsure of your company’s purpose.

3. Avoid using jargon.

Jargon words do not leave a favorable image with your visitors. We’ve all seen many advertisements with headlines talking about their “Next Generation” or “Ground-Breaking” products. These claims seem phony and unrealistic.

4. Relocating new page to functioning links.

“404 Message” or “Page Not Found” messages appear when website designers decide to redo or omit pages from their site. If you decide to relocate a page on your website, make sure to set up a 301 redirect so customers and search engines can easily find the new page. When search engines cannot find a page, you will lose SEO status.

5. Keyword research and search engine optimization (SEO).

Your word and phrase choice is what generates the most traffic onto your page. Major commercial search engines, such as Google and Yahoo, utilize keywords from websites to properly direct people to their respective searches. Determining appropriate keywords for your site is a crucial step in search engine optimization. Google Keyword Planner and Bing WebMaster are excellent tools in conducting keyword research.

For more information on website design, speak with one of our consultants by calling 1-888-35MANGO. Also, you can download our free EBook for more tips on designing a killer website.

When it comes to design, there are no bad colors, just bad combinations.

Color is one of the few elements in design that contains both the Arts and Sciences simultaneously, while incorporating emotional, psychological, and scientific aspects of the Arts. Color can be broken down into a color wheel with an exact science, and yet when it comes to designing, you have to approach color from a human esthetic point of view as well. Color can affect us emotionally thru our past personal experiences, but this is not the goal that we are working towards. Instead we want our corporate branding to be “less personal” and more in the realm of universal language of meaning in your respective industry, for example, restaurants are generally in the red/orange warm spectrum of the color wheel. Here are the colors broken down in how colors psychologically affect us universally.

 Stimulates mental processes, the nervous system, activates memory, and encourages communication.
Green: Soothes, Relaxes mentally, as well as physically, Helps alleviate depression, nervousness, and anxiety.
Blue: Calms and sedates, cools, aids intuition.
Purple: Uplifts, Calms the mind and nerves, offers a sense of spirituality, and encourages creativity.
Pink: Bright pinks, like the color red, stimulate energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. Can also encourage action and confidence.
Red: Increases enthusiasm, Stimulates our psychologically, Encourages action, provides a sense of protection from fears and anxiety.
Orange: Stimulates activity, appetite, and encourages socialization.

Black is not typically considered a color in the visual arts, because it represents void of light, thus without light there is no color. White on the other hand theoretically is considered of all colors combined in ultraviolet light.

When picking your branding colors, it’s more advantageous to start your approach of the problem from an industry perspective rather than personal one. For example, red is a high energy alerting color, so more than likely you would not want to use it for your funeral home brand, even though your car is in your favorite color red. This is where you should Separate your personal pallet with your businesses brand.

With that being said, this does not mean you can’t use colors you like, but just be cognitive that they are not counterproductive to your industry standard or your desired messaging. While considering your industries pallet standards you still can find your companies uniqueness through variations of your chosen color(s). For example your blue, red, or yellow primary colors can be variants of the Hues, by selecting your tints, tones, and shades of the colors themselves. Also your secondary color that you pick can also aid you in achieving your branding design uniqueness by choosing an accent color of your choice, or you can simply chose a safe complementary color from the color wheel.

When designing logos, the finished product should have four logos variations as follows: One and two colors logos, one black and one white logo for b/w print advertising (magazines Newspapers etc.).

While stating all of this, rules are not unbreakable, but in general a starting point to guide us through the complicated considerations when selecting branding colors for your designs. In general your layout designs should mirror the branding pallet you finally decide on.

Hopefully this is a help to you in breaking down the designing and branding problems to a more manageable task for you. If not, give us a call, we like to help.

How often should your website be redesigned?

As a professional in Internet technologies and a leader in website design for over 20 years, people ask me how often they should redesign their website. My answer varies depending upon what industry the person is in, as some industries are more Internet savvy than others. Tech-related companies have to be on the edge of emerging technology and must have a fresh design at least once a year, while other industries may not have the need to have a completely different design that often. In each case, the business has to remember that first impressions are integral to success. What impression does your website or your employer’s website give to a new visitor?

Regardless of industry, a good rule of thumb for redesign is when any of the following situations occur:

• Technology has greatly changed making the display of your site difficult to viewers

• When it no longer accomplishes the intended goals

• External factors result in decreased performance of your website’s rankings

Unfortunately for many organizations, one if not all of the above have happened in 2015. In April, Google announced that having a mobile-friendly website was imperative to achieving and maintaining top rankings. This is due to the importance of mobile devices. It is very possible that your website is not mobile friendly, and you have lost search engine rankings, as well as potential sales. Most small businesses rely on their website as a valuable sales tool. So when orders stopped coming in as they once were, business owners scrambled to find out why.