What is Responsive Design and What Can It Do For Your Website?

Have you ever visited a company’s website on your phone, and found that the graphics were off-center? Was the text was difficult to read, and the navigation was nearly impossible? What about your tablet? Do some websites simply look jarring on your iPad? Are they simply less functional? Responsive website design eliminates these issues. By producing websites which adapt, to the screen on which they are viewed, and are usable regardless of what device you use. Why does your business need responsive design?

1. Mobile usage is rising.

More than half of Americans own a smartphone. That means that a great deal of website views are occurring on peoples’ mobile devices. If you’re emailing newsletters to your customers, engaging with them on social media, or promoting your content on blogs, your users are likely linking to your websites from these channels on their phones, and you want them to be greeted by a simple, responsive experience when they get there.

2. Responsive sites garner better SEO rankings.

Google recommends that websites utilize responsive design. Responsive websites provide users with a better experience, causing them to spend more time on the website in question. And when users spend more time on a particular website, visiting several of its pages, that site’s ranking improves.

3. Your customers are more likely to go where you want them to go.

Every business website has a goal: to convert potential customers into existing customers, and to reap more business from existing customers. In order for their website to be effective, it needs to be easy to use, and your users must be able to intuitively get from the home page to a call to action page or a point of contact with your sales team. Responsive design allows you to do just that, on a variety of devices.

Is your web design firm talking with you about responsive design? Ask about their approach to making your website accessible on a multitude of different types of devices in order to build a more successful site.

5 Basic Sections That Every Website Needs

When building or redesigning your website, it’s easy to get bogged down thinking about all of the bells and whistles that a website can offer. While exciting design elements and dynamic content are important, making sure that you start with these five basics will ensure that your website is effective and engaging while you continue to build out your online presence.

Set the Stage with Your Home Page

Visitors who click on your URL will be directed straight to your home page. You want to make sure to give a good impression. Address your visitor’s important questions here. Including what services or products your business provides and what makes your business unique among competing businesses.

Make Your “About Us” Section Count

Potential customers click on the About Us section to learn more about the people and history that make your business trustworthy and reputable. Include details about your founders, leadership, and the story of your company’s beginnings.

Products and Services are Your Bread and Butter

Be sure to get into the details of each and every product and service you offer. This will benefit your website from an SEO standpoint, and it will also educate your readers about the specific offerings they can expect from you.

Don’t Hide Your Contact Info

Your “Contact Us” page should be in plain sight. Any visitors who would like to call or email your business should be do so without expending much effort. Keep this page short and sweet, and thank your visitors for showing an interest in you!

Inbound Marketing: Calls to Action and Content Offers

Consult with a web design and marketing firm with experience implementing inbound marketing campaigns to help capture your visitor’s information. Offer them more content that will engage them with your business, and will endeavor to turn visitors into customers.

Call one of our web design professionals today to make sure your existing website contains the five elements it needs to be effective, and make plans to redesign your site so that these basic components are as strong as possible.

Content is King (and always will be)

Search Engine Optimization is the strategic process of engineering a web-page to achieve high results in the search engines such as Google, Yahoo and Bing.  There are many factors that search engine algorithms take into consideration when ranking a website.  But let’s go back to the basics.

One of the main SEO factors is your website content; Ensure your content is well written and informative.  Search engines cannot rank your website properly if they don’t know what it’s about.

A website should not only be a sales pitch but it should educate your visitors.  Search engines are continually improving their algorithms to deliver the most relevant content to the searcher.  Be sure each webpage has a unique and descriptive title and the content is relevant.  A good goal is 250 words per web-page.  And don’t try to encompass several different ideas or subjects on the same page, that will decrease your “keyword density”.  We recommend optimizing one key-phrase or search term for each web-page.

Need help writing your website content?  We make it easy!  Mango Bay Internet has a team of professional copywriters that will write your website content.  We will simply schedule a meeting and ask some initial questions about your company, products and services, we’ll record the conversation and then our copywriters will do the rest!

For more information about Search Engine Optimization, or to speak with an SEO specialist, contact us at (216) 335-9255.