Are your analytics numbers looking dismal? Do you receive complaints from customers that your site is difficult to navigate? Or, worse, are your visitors dwindling to next to zero? Take steps to correct these seven common errors, and your website will begin to attract and engage the customers you’ve been looking for!
1. Navigating your website is like finding a needle in a haystack
If the navigational structure of your website is difficult to understand or sends your users to pages that are irrelevant to them, you will lose users immediately. No one sticks with a site that they can’t navigate.
2. You’re ignoring the need for compelling content
Create content that motivates readers to return for more. Easy-to-read articles and blog posts, clear titles and headlines that cut to the chase, images that pop, and appropriate SEO keywords and phrases are all integral to your site’s content
3. You’re not using internal links.
Using internal links is an important part of providing your readers with key resources. Linking back to your own relevant content is a great way to motivate your readers to explore your site even further.
4. You’ve been neglecting your analytics.
Review your analytics in order to observe which pages and posts are engaging readers, and which are points of exit from your site. Do more of what’s working and less of what isn’t.
5. Slow page speed is quickly driving your visitors away
If your website is slow, users will leave. It’s that simple. Page speed is of the essence, so much so that Google officially made it a ranking factor.
6. You don’t have a mobile-friendly site.
Make the most of your site, ensure that its optimized for mobile devices. It should communicate the most important information to your visitors and be easy to navigate. Ensure that any forms or calls to action are easy to fill out.
7. You have no way of learning about your visitors
Attracting users to your site is the first step, but capturing their information in order to build a strong, ongoing relationship is your ultimate goal. Incorporate an opt-in form so that your readers can tell you about themselves and receive notifications of future blog posts, newsletters, and promotions.
Talk to a professional web design firm about where your site is succeeding, and where it falls short. Fixing common website mistakes can turn your site into a business development tool that motivates the right customers to come back again and again.