What is Responsive Design and What Can It Do For Your Website?

Have you ever visited a company’s website on your phone, and found that the graphics were off-center? Was the text was difficult to read, and the navigation was nearly impossible? What about your tablet? Do some websites simply look jarring on your iPad? Are they simply less functional? Responsive website design eliminates these issues. By producing websites which adapt, to the screen on which they are viewed, and are usable regardless of what device you use. Why does your business need responsive design?

1. Mobile usage is rising.

More than half of Americans own a smartphone. That means that a great deal of website views are occurring on peoples’ mobile devices. If you’re emailing newsletters to your customers, engaging with them on social media, or promoting your content on blogs, your users are likely linking to your websites from these channels on their phones, and you want them to be greeted by a simple, responsive experience when they get there.

2. Responsive sites garner better SEO rankings.

Google recommends that websites utilize responsive design. Responsive websites provide users with a better experience, causing them to spend more time on the website in question. And when users spend more time on a particular website, visiting several of its pages, that site’s ranking improves.

3. Your customers are more likely to go where you want them to go.

Every business website has a goal: to convert potential customers into existing customers, and to reap more business from existing customers. In order for their website to be effective, it needs to be easy to use, and your users must be able to intuitively get from the home page to a call to action page or a point of contact with your sales team. Responsive design allows you to do just that, on a variety of devices.

Is your web design firm talking with you about responsive design? Ask about their approach to making your website accessible on a multitude of different types of devices in order to build a more successful site.

Why Create a Personalized Experience on Your Website?

The experience most web visitors have in 2017 is vastly different from the one they had even two years ago. People browsing the web are used to a personalized experience, tailored to their interests, search history, or demographics. Visitors to your website are used to seeing content that speaks to their specific needs or addresses their concerns. A personalized experience for each visitor is an important way to keep up with peoples’ subconscious expectations of what the internet has to offer, and it can reap real results.

How You’ll Benefit From Personalizing Your Visitors’ Experience:

Conversation rates will increase.

By personalizing users experience on your site, you’ll be able to target the right audience for your products and services. This will attract prospective customers who are truly in the market for what you have to offer. Data bears this up, as 74% of marketers say that their customer engagement has seen a boost as a result of personalization.

Revenue will receive a boost.

When you target the visitors who have a real interest in your products and services. You’ll turn those visitors into actual leads, you’ll see an increase in sales. Again, evidence backs up this assertation. Marketers have seen an increase averaging at a 20% increase in sales after using targeted personalization.

User retention increases.

A targeted, personalized experience will yield more return visits to your website, and will increase the chances that your customer base becomes more loyal and may even share your content or recommend your business to others.

Speak with your web design firm about personalizing your website. To target the right customers, turn visitors into leads, leads into sales, sales into repeat business and a reputation boost. An experienced web designer can discuss dynamic content, email follow-up, and tracking users’ journeys across your site.