Inbound Marketing 101: Creating Calls-to-Action that Inspire
While you may likely have a blog on your website, and you may use social media to reach out to customers, many businesses are unfamiliar with the nuts and bolts of inbound marketing. One of the key components of an inbound marketing campaign is the call-to-action.
What is a call-to-action?
A call-to-action links your website’s visitors from content on your website to a landing page which allows users to take an action, such as filling out a form with contact info, or downloading a valuable offer, such as a brochure, a free trial or consultation, or an informational guide. The call-to-action is a jumping-off point. It’s an opportunity for you to invite users to engage with your company on another level, by giving or receiving information.
Why should you incorporate a call-to-action on your site?
First, a call-to-action can be useful in generating leads. Placing a call-to-action on your blog can allow you to reach a large number of users who are interested in reading a post or two, but have not yet converted into interested, prospective customers. Second, calls-to-action can encourage active leads to become actual customers by offering them a trial or a consultation, or by placing a call-to-action on a product page and encouraging leads to fill out information that will allow a salesperson to contact them.
What are the components of a great call-to-action?
Easy-to-read. Visually stunning. Short and sweet. Located in a conspicuous place on your page. Clear and action-oriented. A call-to-action should be impossible for your users to miss, and must inspire them to act in the moment in order to engage more deeply with your company’s products and services.
If you’ve been considering an inbound marketing campaign, speak with your web design firm about creating blog posts and landing pages that incorporate a call-to-action that links to something of value for your customers, whether it’s a consultation with your sales team, an informative guide to your products and services, or a free trial. Calls-to-action are a simple way to attract leads and nurture them until your web visitors become active customers.
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