Myths and Facts: Does Your Social Media Presence Really Affect Your SEO?

You, and your competitors, are all making an effort to boost your SEO. There is quite a bit of conflicting advice out there as exactly how to energize SEO by using social media. How do you know whether your efforts are making a difference? Simply put, social media efforts can boost SEO, but the link between social and SEO is not always direct. Read on as we discuss three myths on social media and its impact on SEO.

Myth:

Social media posts are treated like individual web pages by Google.

Fact:

While each individual tweet and Facebook post your company publishes are, in fact, treated like individual web pages by Google. These pages do not normally work to increase the ranking of your website on Google. However, they do come up in searches. If you want increased your businesses visibility, you can achieve that by tweeting and posting content that mentions your company’s name along with SEO keywords that will lead potential customers to your business.

Myth:

When your social media posts are shared, this can lead to improved SEO.

Fact:

The key here lies in links. When multiple people share your social media content, that improves its likelihood of being linked to by bloggers and journalists. Those links are going to have a real impact on your SEO.

Myth:

Social media facilitates global connections, but my business serves only the local community.

Fact:

Yes, social media is a powerful tool that unites people and organizations around the world. But increasingly, people are using social media to find out what’s going on in their local communities. Use social media to reach customers by posting about events your business is involved in and interacting with other local businesses online. These posts and interactions build your social media authority on a local level, which matters to search engine rankings.

The relationship between social media and SEO isn’t black and white. Your company’s social media efforts should be tailored to your specific audience and needs. Contact an expert in inbound marketing, social media, and SEO in order to impact your reach with as many tools as possible.

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