When a customer searches for the services and products that your company provides on Google, is your company likely to come up as one of the top results? If not, you may be losing out on a vast number of customers simply because your search engine optimization (SEO) strategy is lacking. Hiring a web design firm with experience in SEO will help you to improve your ranking.
1. When it comes to keywords, think smart.
Let’s say that your company sells handmade, wooden toys. Using the keyword “toys” is unlikely to set you apart from other toymakers. But when a customer searches for “wooden toys”, “handmade toys”, or “handmade wooden toys”, they may be more likely to find you. Think about exactly what makes your company stand out. If you have an emphasis on Montessori-based learning toys, include that in your keywords. If your toys are eco-friendly, make sure to use the phrase “eco-friendly toys” in your SEO strategy. Parents, grandparents, and schools, who want exactly what you sell, will more easily find you when you get specific.
2. Structure your site’s navigation appropriately.
Your site’s navigation is a key determining factor in your ranking on search engines. The more frequently you link to a certain page on your website from other pages on your website, the more importance that page is assigned by search engines. Make sure to speak with a web design firm to make sure this is done in a professional manner that engages the customer.
3. Speed matters.
How quickly does your website load? Does it take a few seconds for the home page to come up? How about the speed when navigating from page to page? If your site loads slowly, the slow speed will affect your site’s search engine ranking. Additionally, it will cost you customers. Visitors are likely to abandon a site quickly if the pages don’t load in enough time to keep them interested.
Consult with a professional web design firm to determine where your website is succeeding in terms of its SEO, and where it is failing. One of our design professionals can help to redesign your site so that potential customers are more likely to reach you and engage with your business.