You’ve been sharing, liking, and commenting for years now on Facebook. You’ve seen your favorite brands advertise on social media, and you may even be trying out Twitter and Instagram. You’re social media savvy, and you’re thinking about expanding your company’s presence on social media as well. Even the most competent influencers may run up against struggles when it comes to effectively managing their company’s social media presence. Calling in experts will bring you the results you need, and will save your company resources in the long run.
Knowledge and expertise.
Calling in a social media expert will guarantee that your company will build its social media presence under the guidance of a team that has spent years analyzing the different channels and platforms available, the various approaches that are effective on each channel, and knows how to analyze your company and your target audience to determine what type of content and which channels are right for your organization.
A firm that has long-term expertise in social media knows precisely how to run a social media presence. So that every post, tweet, and share generates interest among you target audience. They know the times of day when customers are most responsive. They understand the algorithms that are used to create effective advertising and sponsored posts. And they have a strategy for creating content, distributing that content, and staying on schedule.
Consistency and reliability.
Think about your team’s daily activities. Your project managers, client service staff, and executives are busy meeting the needs of your existing customer base. Pulling them off their jobs to perform social media duties detracts from their performance. It is sure to result in a spotty social media strategy. An outside firm will stick to a pre-determined plan. Consistently creating content and posting to your target audience, in lockstep with your internal staff as they achieve their daily, weekly, and monthly goals.
Your company’s social media presence should be a priority, and just as you would hire an expert to handle a new company priority in any case, hiring a social media expert is key when developing your social media strategy. Discuss your plans with your web design firm, as they may have a team who can address your growing needs.