7 Reasons Why Your Website is Not Engaging Your Audience

Are your analytics numbers looking dismal? Do you receive complaints from customers that your site is difficult to navigate? Or, worse, are your visitors dwindling to next to zero? Take steps to correct these seven common errors, and your website will begin to attract and engage the customers you’ve been looking for!

1. Navigating your website is like finding a needle in a haystack

If the navigational structure of your website is difficult to understand or sends your users to pages that are irrelevant to them, you will lose users immediately. No one sticks with a site that they can’t navigate.

2. You’re ignoring the need for compelling content

Create content that motivates readers to return for more. Easy-to-read articles and blog posts, clear titles and headlines that cut to the chase, images that pop, and appropriate SEO keywords and phrases are all integral to your site’s content

3. You’re not using internal links.

Using internal links is an important part of providing your readers with key resources. Linking back to your own relevant content is a great way to motivate your readers to explore your site even further.

4. You’ve been neglecting your analytics.

Review your analytics in order to observe which pages and posts are engaging readers, and which are points of exit from your site. Do more of what’s working and less of what isn’t.

5. Slow page speed is quickly driving your visitors away

If your website is slow, users will leave. It’s that simple. Page speed is of the essence, so much so that Google officially made it a ranking factor.

6. You don’t have a mobile-friendly site.

Make the most of your site, ensure that its optimized for mobile devices.  It should communicate the most important information to your visitors and be easy to navigate. Ensure that any forms or calls to action are easy to fill out.

7. You have no way of learning about your visitors

Attracting users to your site is the first step, but capturing their information in order to build a strong, ongoing relationship is your ultimate goal. Incorporate an opt-in form so that your readers can tell you about themselves and receive notifications of future blog posts, newsletters, and promotions.

Talk to a professional web design firm about where your site is succeeding, and where it falls short. Fixing common website mistakes can turn your site into a business development tool that motivates the right customers to come back again and again.

Branded versus Non-Branded Search Terms?

What Does Your Company Need to Know About Branded versus Non-Branded Search Terms?

Building an SEO strategy can be a challenge for business owners. You’re an expert in the products and services that your company provides, but very few business owners are familiar with the ins and outs of SEO, and that includes the crafting of search terms to boost your search engine presence. But understanding the way that search terms work is key to your success in building a high online profile.

What is the difference between a branded search term and what is a non-branded search term?

A branded search term uses the name of your business within the search term. This may consist of the name of your business alone, or in conjunction with the names of specific brands of items your business sells. For instance, your branded search term might be “Jennifer Miller Photography” or, if you sell Mpix branded photo albums to your customers, another term could be “Jennifer Miller Photography Mpix Photo Books”.

In contrast, non-branded search terms do not include the name of your business. They contain words that potential customers may use in order to search for a business that offers products and services that yours offers. For instance, you might use non-branded search terms such as “family photography”, “high resolution photo books”, or “professional photographer Cleveland”.

Should you be using branded or non-branded search terms?

Branded search terms are an important part of any business’ SEO strategy. When your customers search for your business, you want your website and social media profiles to rank at the top of their SERP (Search Engine Results Page).

But non-branded search terms target users who are not yet customers. If a user needs a professional photographer in their local area, they’ll search for the products, services, and location they are looking for. By zeroing in on the terms they are likely to use when they search, you’ll attract potential new customers to your site. For this reason, non-branded search terms are an essential part of your SEO plan.

How can you effectively use non-branded search terms?

First, research what your potential customers may be looking for. What are the products and services that attract people to your business most frequently? Build your non-branded search terms based on those products and services. You’ll also want to keep in mind the questions you’re frequently asked by customers, and use that terminology as well. Finally, think about your competitors and what their customers might be looking for. Make sure that your business appears in searches that might otherwise turn up hits for your competitors.

Hiring a professional web design firm will not only help you to build an engaging and effective website, but the experts you work with will be able to talk with you about your SEO strategy, and can assist in choosing branded and non-branded search terms. This will become an essential part of your company’s business development.

How Professional Web Design Can Solve Your Site’s Usability Issues

Are you confident that your company’s website is usable enough to attract, engage, and retain visitors? Does it allow your potential customers to access the most important information needed to establish how crucial your business is? A web design firm with expertise in usability can assess this for you. They determine key solutions that will make your website a welcoming place for potential customers.

Stay Organized

A good website design team will help you to take stock of important content, and make sure that it’s in a prominent position on your site. Your design team will also talk with you about how to efficiently route customers to the areas of your site they’ll be most interested in, so that they stay focused on your site and on the content that is most applicable to them.

Keep Content Fresh

There are a variety of ways to keep your website’s content current. Your designer will help cut down on outdated information, and make sure that up to date content takes the forefront. Additionally, blog content can help you to continuously bring new information to your users. Your web design team can provide guidance on topics and even facilitate the writing of each post.

Embrace Mobile Users

Much of your audience is reading on the go. Ensure that your site is mobile-friendly, so that it feels just as easy to navigate as your browser site. Don’t lose potential customers because they can’t access pertinent content on their smartphones!

The entire purpose of your website is to provide a place for users to easily learn about your business and access information that turns them into customers. A web design firm with experience designing business websites will understand your usability needs and can redesign your site so that you attract and retain exactly the users you need in order to grow.