When it comes to design, there are no bad colors, just bad combinations.

Color is one of the few elements in design that contains both the Arts and Sciences simultaneously, while incorporating emotional, psychological, and scientific aspects of the Arts. Color can be broken down into a color wheel with an exact science, and yet when it comes to designing, you have to approach color from a human esthetic point of view as well. Color can affect us emotionally thru our past personal experiences, but this is not the goal that we are working towards. Instead we want our corporate branding to be “less personal” and more in the realm of universal language of meaning in your respective industry, for example, restaurants are generally in the red/orange warm spectrum of the color wheel. Here are the colors broken down in how colors psychologically affect us universally.

 Stimulates mental processes, the nervous system, activates memory, and encourages communication.
Green: Soothes, Relaxes mentally, as well as physically, Helps alleviate depression, nervousness, and anxiety.
Blue: Calms and sedates, cools, aids intuition.
Purple: Uplifts, Calms the mind and nerves, offers a sense of spirituality, and encourages creativity.
Pink: Bright pinks, like the color red, stimulate energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. Can also encourage action and confidence.
Red: Increases enthusiasm, Stimulates our psychologically, Encourages action, provides a sense of protection from fears and anxiety.
Orange: Stimulates activity, appetite, and encourages socialization.

Black is not typically considered a color in the visual arts, because it represents void of light, thus without light there is no color. White on the other hand theoretically is considered of all colors combined in ultraviolet light.

When picking your branding colors, it’s more advantageous to start your approach of the problem from an industry perspective rather than personal one. For example, red is a high energy alerting color, so more than likely you would not want to use it for your funeral home brand, even though your car is in your favorite color red. This is where you should Separate your personal pallet with your businesses brand.

With that being said, this does not mean you can’t use colors you like, but just be cognitive that they are not counterproductive to your industry standard or your desired messaging. While considering your industries pallet standards you still can find your companies uniqueness through variations of your chosen color(s). For example your blue, red, or yellow primary colors can be variants of the Hues, by selecting your tints, tones, and shades of the colors themselves. Also your secondary color that you pick can also aid you in achieving your branding design uniqueness by choosing an accent color of your choice, or you can simply chose a safe complementary color from the color wheel.

When designing logos, the finished product should have four logos variations as follows: One and two colors logos, one black and one white logo for b/w print advertising (magazines Newspapers etc.).

While stating all of this, rules are not unbreakable, but in general a starting point to guide us through the complicated considerations when selecting branding colors for your designs. In general your layout designs should mirror the branding pallet you finally decide on.

Hopefully this is a help to you in breaking down the designing and branding problems to a more manageable task for you. If not, give us a call, we like to help.

Understanding Spam Email

There are many factors that contribute to how much spam email you will receive. This is some advice and tips, to help limit those pestering emails to a minimum. The first thing to consider is how many email accounts you have. The more email accounts you have, the more likely you are to receive spam messages. This includes aliases of your email account.

For example; joe@example.com is your primary email account, with an alias of joesmith@example.com. Although it is technically one email account, there are 2 email addresses that spammers are able to reach out to. Another thing to keep in mind would be to keep tabs on how many newsletters, articles, blogs, and other websites that you are subscribed to.

There is a chance that when you subscribed to one website, you may have accidentally subscribed to another, just by selecting all of those check boxes that most people don’t bother reading. Most of the time, the fix to some spam messages, is simply unsubscribing to those emails that you no longer read by selecting “unsubscribe” usually toward the bottom of the email. CAREFUL THOUGH! Spammers are getting better each day, and by clicking that “unsubscribe” button, you may have just opened a dangerous website, subscribed to another newsletter, or worse, downloaded a virus to your computer. A possible way to check this, is to hover your mouse over that “unsubscribe” button, without clicking on the link, and see if the website URL matches the business/mailing list that you are unsubscribing from. In most cases it will be the same unless that company is utilizing an email marketing service.

It is key to properly understand what a whitelist and blacklist are, and how they are used. For some, it may be self-explanatory, as the whitelist is for email addresses you trust, while blacklist is for those that you don’t trust. I would highly recommend to familiarize yourself with the whitelist rather than the blacklist and here’s why. I would add all recipients/email users that you communicate with on a regular basis to this whitelist to verify you will always receive their email in your inbox.

The blacklist is great to prevent specific emails/domains from coming into your inbox, however, it is very easy for spammers to change the ‘from’ address and make its way right back into your inbox. Instead, you may want to consider creating “rules” within your email account, if your email provider supports this service (we do!). Rules are great because you can choose to move email messages that come from a specific sender to your trash, or even a specific folder you created for that sender. You may customize rules to filter by subject, from, to, date, message, IP address, Spam score, and more. This is basically a customizable blacklist with more features to limit by. The last item I would recommend is to not reply to senders that you are unfamiliar with. Just a simple delete of the email is the best option, because a reply to the email stating you are no longer interested in the subscription lets spammers know that your email address is valid, is checked regularly, and is an open door to future spammers.

Microsoft Pulls December Windows Update for Outlook 2010

If you have recently installed Windows Update KB3114409, you may be having some issues. This update has since been pulled by Microsoft, however, it may apply to some users if they downloaded the update before it was pulled.  This update applies to computers that have Outlook 2010 installed on them. After the installation of this update, you may notice that Outlook 2010 is now only starting in safe mode, but don’t panic, there is a fix! Microsoft came up with an update that resolves this issue, which is also mentioned below, labeled as (FIX). Alternatively, you may uninstall KB3114409 manually, check for new updates, and if this update still appears on the list of available updates, you may right-click the update, and choose “Hide Update”. Still not sure, and need assistance?

Call Mango Bay Internet at 216-335-9255! Schedule a time to get this issue resolved by professionals.

Windows Update (PROBLEM): KB3114409

Windows Update (FIX): KB3114560

Content is King (and always will be)

Search Engine Optimization is the strategic process of engineering a web-page to achieve high results in the search engines such as Google, Yahoo and Bing.  There are many factors that search engine algorithms take into consideration when ranking a website.  But let’s go back to the basics.

One of the main SEO factors is your website content; Ensure your content is well written and informative.  Search engines cannot rank your website properly if they don’t know what it’s about.

A website should not only be a sales pitch but it should educate your visitors.  Search engines are continually improving their algorithms to deliver the most relevant content to the searcher.  Be sure each webpage has a unique and descriptive title and the content is relevant.  A good goal is 250 words per web-page.  And don’t try to encompass several different ideas or subjects on the same page, that will decrease your “keyword density”.  We recommend optimizing one key-phrase or search term for each web-page.

Need help writing your website content?  We make it easy!  Mango Bay Internet has a team of professional copywriters that will write your website content.  We will simply schedule a meeting and ask some initial questions about your company, products and services, we’ll record the conversation and then our copywriters will do the rest!

For more information about Search Engine Optimization, or to speak with an SEO specialist, contact us at (216) 335-9255.