Content is King (and always will be)

Search Engine Optimization is the strategic process of engineering a web-page to achieve high results in the search engines such as Google, Yahoo and Bing.  There are many factors that search engine algorithms take into consideration when ranking a website.  But let’s go back to the basics.

One of the main SEO factors is your website content; Ensure your content is well written and informative.  Search engines cannot rank your website properly if they don’t know what it’s about.

A website should not only be a sales pitch but it should educate your visitors.  Search engines are continually improving their algorithms to deliver the most relevant content to the searcher.  Be sure each webpage has a unique and descriptive title and the content is relevant.  A good goal is 250 words per web-page.  And don’t try to encompass several different ideas or subjects on the same page, that will decrease your “keyword density”.  We recommend optimizing one key-phrase or search term for each web-page.

Need help writing your website content?  We make it easy!  Mango Bay Internet has a team of professional copywriters that will write your website content.  We will simply schedule a meeting and ask some initial questions about your company, products and services, we’ll record the conversation and then our copywriters will do the rest!

For more information about Search Engine Optimization, or to speak with an SEO specialist, contact us at (216) 335-9255.

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