Maybe you’ve heard the term discussed at conferences, mentioned in blog posts, or brought up by sales and marketing professionals. Many business owners are aware that inbound marketing is now the gold standard in new business development, but have yet to discover what it truly means and what it can do for their company.
Inbound marketing is a model which puts you, the business owner, in the driver’s seat. When generating high quality online content, you will attract new visitors to your website, and convert those visitors into customers. You’ll find yourself in the powerful position of learning about your customer base. By creating content that you know will appeal to your target audience. You’ll watch new customers come back to your site, and your business, again and again.
The First Step
In any inbound marketing campaign is thinking about the demographics and interests of the customers you want to attract. Then, generate interactions with those customers by publishing blog posts that are relevant to their interests. Engage with them on social media. Optimize your website so that it becomes a destination for your customers, and incorporating SEO into your web strategy.
The Second Step
Turn visitors to your website into real leads by gathering their contact information. Make it worthwhile for visitors to share their information with you by offering them content in exchange. Whitepapers, ebooks, and webinars are just a few of the informative and engaging products you can offer in order to capture your visitors’ info.
The Fhird Step
You’ll want to take is to use your leads’ information to turn them into customers. Using a Customer Relationship Management (CRM) system, you can make sure that you keep track of key info about your leads that will allow you to tailor your marketing approach to them, using emailed content that is useful to them and underscores just how productive your potential business relationship could be.
The Fourth Step
Ensure that your customers continue to feel valued and understood, even after they’ve purchased your products or services. Continue to present them with content that speaks to them, and engage with them online in a way that reminds them of the value of your relationship with them.
An inbound marketing campaign might seem like quite the undertaking, but an agency with expertise in inbound marketing can help you to take on this challenge and reap the rewards. If you’re interested to see how Inbound Marketing can grow you business, contact us for a free consultation.
